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   New updates for App campaigns help unlock more search inventory on iOS mobile web browsers

   July 2, 2019

   App campaigns make it easy to connect your app with app-happy consumers across Google Search, Google Play, YouTube, and over three million sites and apps in our network. And, we’re always exploring new ways to increase the ad inventory available to app advertisers. Starting in July, App ads will start to show for more searches on iOS mobile web browsers. This means app installs and in-app conversion events from iOS browsers will be included in your campaign reporting. This can help you reach more people who are looking for what your app has to offer and can help you improve campaign performance. There is no action required to access this new inventory. App campaigns that are active will automatically include these modeled conversions in Google Ads reporting as part of the ”Conversions” column. Please note that these conversions won’t be available in third party measurement tools. We encourage you to monitor your bids and budgets as there may be fluctuations in performance after these updates go live. Posted by Rahul Oak, Product Manager, App Ads

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   Create and edit responsive search ads in the Google Ads mobile app

   June 20, 2019

   Staying connected to your Google Ads performance is important, whether at your desk or on-the-go. The Google Ads mobile app (>Android, >iOS) helps you monitor your campaigns and makes it easy to take action, at any time or place. Two recent updates to the mobile app ca