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Attribution reports show
you the paths customers take to complete a conversion, and attribute
credit to different ad clicks along the way. Cross-device conversions
account for the moments when a customer interacted with an ad on one
device and then completed a conversion on another device.
Previously, only the Devices, Assisting Devices, and Device Paths
attribution reports included cross-device activity. But we’ve received
feedback from many of you that this has resulted in inconsistent
conversion counts across different reports, making it difficult to
understand different aspects of your conversions data.
Starting on May 1st, all attribution reports will include cross-device
activity and conversions, giving you valuable insight into how people
interact with your ads on multiple devices, and consistency across
reports.
Data in these reports go back to May 1, 2019. For dates prior to this,
the reporting experience and conversion counts will remain unchanged.
See the full list of metrics updated to include cross-device activity.
Posted by Mauricio Barrera, Product Manager, Google Ads

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