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People often prefer to talk to a business before buying a product or service. Call-only ads allow people to call you from mobile search results to quickly get the answers they need. In the coming weeks, we’re rolling out additional lines of text in call-only ads to help you provide more useful information to potential customers. You will have the option to add two 30-character headlines. Description lines are also increasing from 80 characters to 90 characters. To make sure your customers are fully aware of who they’re calling, take advantage of these added lines of ad text to describe your business in more detail. More lines of text in call-only ads We noticed it was tough to fit both your business name and a compelling call to action in the headline, so we moved business name to the beginning of the ad description. This leaves more space in the headline for your call to action or business details. For example, if you’re a dance studio, specify “House of Tango” in the business name field and use the description lines to promote your full range of lessons offered. Being clear and transparent about who you are and what your business offers is a key principle of our call-only advertising policies to protect users from fraud or misleading, inappropriate, or harmful content. We hope these updates to call-only ads and our updated best practices guide will help you drive more high-quality calls and deliver a better experience for your customers. Posted by Mike Russo, Product Manager